How to give a bot personality? Does it need it at all? Should it be more funny or official, more emotional or dehumanized? Which personality will best suit your business? The answers to these questions should guide the design of your bot.
The personality of a bot is created by choosing:
It should be designed taking into account intuitiveness and comfort. It should be based on an analysis of the bot for User Experience, but not only. People draw conclusions on computer-generated voices and define their ‘behavior’ using the same principles and abbreviations they use while interacting with people. They analyze the bot’s reactions and then decide whether they want to interact with it. Users will therefore attribute personality to your bot, even if it has not been clearly stated.
If you don’t spend the time crafting that character and motivation carefully, you run the risk of people projecting motivations, personality traits, and other qualities onto your App and brand that you may not want associated with them. – Oren Jacob (CEO, PullString)
People loved Disney BB8 and Wall-e robots for their personalities. Val Head, Design Evangelist, UX Innovation in Adobe, has dealt with different chatbots but her favorite one is Digit. Apart from the fact that the bot teaches how to save money, it also responds to her with smiles, makes funny comments and adds gifs.
A robot sending me robot gifs, how cool is that?! – Val Head (Design Evangelist, UX Innovation, Adobe)
Siri can beatbox and sing songs. Alexa can recite fragments of Shia Labeouf’s ‘Just Do It’. The Internet is flooded with stories of people who have experienced pleasant surprises in conversations with bots and voice assistants. Companies realize that the bot’s personality is important. In order for brands to get involved through bots and finally see conversions, they obviously need good quality conversations. Involvement and behavior in conversation interfaces, however, requires from users an emotional connection with experience. The bot’s personality has a deep impact on the user and makes this interaction much more memorable.